Company/organization member personas

Creating engaging personas for these types of stakeholders will help the Broadband Institute Foundation communicate effectively with each group and tailor outreach to promote collaboration and mutual success. Here are some potential personas:

1. Philanthropic Visionary

• Description: This persona represents leaders in philanthropic foundations and charitable organizations who are passionate about digital equity, social impact, and sustainable development. They look for high-impact initiatives that empower communities and promote long-term resilience.

• Goals: To support transformative projects, scale digital access initiatives, and invest in local economies.

• Interest in Broadband Institute: They view Community Internet as an opportunity to invest in community empowerment and equitable access, aligning with their mission to drive societal change from the ground up.

2. Public Sector Champion

• Description: This persona encompasses representatives from government agencies focused on community development, digital infrastructure, and education. They might be with municipal, state, or federal departments looking for partnerships that support underserved communities.

• Goals: To meet policy objectives for digital inclusion, create sustainable public infrastructure, and ensure equity in access to critical resources.

• Interest in Broadband Institute: They see Community Internet as a partner in achieving digital equity goals, particularly for rural or underserved populations, by fostering local control and ownership.

3. Funding Facilitator

• Description: This persona includes managers and decision-makers at government funding bodies and agencies that provide grants or subsidies for infrastructure, education, and community development.

• Goals: To allocate funding effectively, support impactful projects, and ensure compliance with funding objectives for digital equity and infrastructure development.

• Interest in Broadband Institute: They’re drawn to Community Internet’s mission of creating resilient, locally-owned digital infrastructure as it aligns with grant mandates and sustainable development goals.

4. Collaborative Innovator

• Description: Representing other nonprofit organizations, tech companies, or civic groups, this persona values partnerships that combine resources to pursue shared goals around digital equity and community empowerment.

• Goals: To co-develop solutions, share expertise, and reach broader audiences by leveraging collective strengths.

• Interest in Broadband Institute: They see a valuable partnership opportunity to expand both revenue and impact by collaborating on infrastructure, digital tools, or network operations in a way that empowers communities.

5. Community Catalyst

• Description: A persona representing leaders and advocates within communities, such as local government officials, neighborhood organizers, or educational institutions. They are influential in rallying community support and fostering grassroots involvement.

• Goals: To improve community resources, provide digital access, and advocate for inclusive, sustainable growth.

• Interest in Broadband Institute: They are excited about a platform that empowers residents through shared ownership and collaboration, viewing it as a powerful tool for local growth and empowerment.

These personas reflect the values and goals of organizations that the Broadband Institute would aim to engage, helping you to align messaging with each group’s unique motivations and potential contributions.