About Michael Becker

Michael Becker is a strategic advisor, author, speaker, and educator. Michael is the founder and CEO of Identity Praxis, a personal and organiztional identity consultancy. Michael offers product development, market development, business development, and marketing services to Fortune 500s, startups, and non-profits worldwide. He helps them envision the future and works with them to achieve their goals. Michael is also the Mobile Ecosystem Forum (MEF) PD&I working group Chairperson. He is the author of several books, including the soon to be released—“The Personal Data and Identity Meeting of the Waters: When Two Approaches of Personal Data and Identity Management Converge” and the “5Cs of Knowledge Management: A Guide to Unleashing Your Creative Potential and Contribution.” He is the author and co-author of “Mobile Marketing Essentials,” “Mobile Marketing for Dummies,” “Web Marketing for Dummies,” and several other books, journals (e.g., The International Journal of Mobile Marketing), articles, and videos related to personal data & identity management, business strategy, personal knowledge management, mobile and digital marketing, and The Identity Nexus™. He also maintains a YouTube channel, the 5Cs of Knowledge Management. Michael is an adjunct professor at California State Polytechnic University, Pomona, National University, and the Association of National Advertisers. Formerly, Michael was the co-founder of mCordis & The Connected Marketer, and iLoop Mobile, one of the first U.S. commercial mobile marketing platform SaaS solutions. He was also a founding member and on the board of the Mobile Marketing Association for nearly a decade and was its North American Managing Director for three years. Michael received one U.S. patent and has earned several personal and corporate awards, including the Marketing EDGE Education Leadership Award 2014.